VUE CINEMA FARNBOROUGH
Vue Cinema – Building Graphics
After several site visits with the design agency, Appletons were tasked with mounting graphics at a very high level to the existing building and the shopping area. The cinema required maximum amount of exposure with the main shopping areas.
After internal meetings involving our accounts team, our technical advisors within production and our HSO, we felt that the best way to achieve the required effect would be to apply a new product which is a self-adhesive vinyl that will apply itself to non-adhesive materials like brick and rendered walls.
This was easily printed in panels and applied over two days. We have since returned to update the graphics, and the feedback has been very positive from both the client and the client’s customers.
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